【上海媒體邀請(qǐng)】2023中國(guó)上海IP/授權(quán)展覽會(huì)

發(fā)布日期：2023-05-07 文章來源：會(huì)議服務(wù)方 閱讀次數(shù)：3098 次 分享到：

2023上海國(guó)際授權(quán)展-2023中國(guó)授權(quán)展-新國(guó)際博覽中心“中國(guó)國(guó)際授權(quán)展”（CLE，簡(jiǎn)稱“中國(guó)授權(quán)展）創(chuàng)辦于2011年，是由中國(guó)玩具和嬰童用品協(xié)會(huì)、上海中玩具會(huì)展有限公司共同主辦的***、國(guó)際性、綜合型的大型專業(yè)授權(quán)展，為全球授權(quán)品牌和企業(yè)提供展示形象、拓展市場(chǎng)、交流合作的專業(yè)平臺(tái)，為品牌創(chuàng)造無限商機(jī)。

展會(huì)涵蓋玩具及嬰童用品、兒童用品、圖書音像、電子數(shù)碼、禮品禮品等全品類，擁有全球知名的授權(quán)品牌企業(yè)參展，包括迪士尼、萬代、萬代南夢(mèng)宮等國(guó)際知名 IP，

展會(huì)名稱：中國(guó)****授權(quán)展覽會(huì)

時(shí)間：2023年10月17-19日

地點(diǎn)：上海新國(guó)際博覽中心

屆數(shù)：第十六屆

同期舉辦：CKE中國(guó)嬰童用品展、CTE中國(guó)玩具展、CPE中國(guó)幼教展

觀眾：90000+名

觀眾類別：覆蓋玩具、嬰童用品、文具、家紡、服裝、食品飲料、生活用品

禮贈(zèng)品、美容日化、電子消費(fèi)品及主題空間等全領(lǐng)域。

1、關(guān)于中國(guó)授權(quán)展 | Profile

Why China?

據(jù)《2020中國(guó)品牌授權(quán)行業(yè)發(fā)展白皮書》統(tǒng)計(jì)，2019年中國(guó)年度授權(quán)商品零售額達(dá)992億元，同比增長(zhǎng)15.9%。

2019年中國(guó)年度授權(quán)金為38.2億元。中國(guó)是全球授權(quán)行業(yè)增速*快的市場(chǎng)之一，其規(guī)模穩(wěn)居全球第五，僅次于美國(guó)、英國(guó)、日本和德國(guó)，發(fā)展?jié)摿涂臻g巨大。

According to China Licensing Industry Report 2020, the total retail volume of licensed merchandise in China in 2019 reached USD 14.6 billion, 15.9% growth year-on-year. And the royalty fee of the industry amounted to RMB 3.82 billion.

China ranks the fifth largest licensing market in the world, only after US, UK, Japan, and Germany. Licensing business in China is expanding rapidly with huge potential.

Why China Licensing Expo?

CLE中國(guó)授權(quán)展是中國(guó)商務(wù)部批準(zhǔn)的***以“中國(guó)”字頭命名的授權(quán)展，由中國(guó)玩具和嬰童用品協(xié)會(huì)主辦。CLE中國(guó)授權(quán)展從2007年發(fā)展至今，已成功舉辦14屆，現(xiàn)已成為亞洲規(guī)模***、***行業(yè)影響力、*****性和專業(yè)性的國(guó)際化商貿(mào)平臺(tái)。

The largest professional licensing exhibition in Asia, China Licensing Expo (CLE) is organized by the China Toy & Juvenile Products Association (CTJPA). The headline-hitting three-day B2B licensing networking event is widely recognized as the most effective network to promote brands, properties, characters and designs, to start and expand licensing businesses in China, by connecting the world’s most influential property owners and high quality consumer-goods manufacturers, licensees and retailers throughout the nation.

2、參加CLE中國(guó)授權(quán)展共享協(xié)會(huì)特有資源
1）IP365X，全年365天的線上CLE | IP365X, Online China Licensing Expo

線上“IP365X”對(duì)接平臺(tái)由中國(guó)玩具和嬰童用品協(xié)會(huì)品牌授權(quán)專委會(huì)主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對(duì)接平臺(tái)。IP365X平臺(tái)除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權(quán)商及被授權(quán)商資源，發(fā)現(xiàn)潛在合作客戶，對(duì)接合作需求。此外，IP365X還聯(lián)合數(shù)十家***行業(yè)協(xié)會(huì)宣傳推廣IP，進(jìn)行線上線下邀約配對(duì)，推動(dòng)IP與被授權(quán)企業(yè)之間的商業(yè)對(duì)接。

“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

2）IP授權(quán)生態(tài)圈賦能計(jì)劃 | China Licensing Ecosystem

IP授權(quán) 生態(tài) 圈賦能計(jì) 劃于2019年由中玩協(xié) 品牌授權(quán) 專委會(huì) 發(fā) 起，與26家國(guó) 家級(jí) 行業(yè) 協(xié) 會(huì) 和重點(diǎn) 被授權(quán) 行業(yè) 展會(huì) 主辦方戰(zhàn) 略合作，培育市場(chǎng)的同時(shí)打通整個(gè)授權(quán)生態(tài)系統(tǒng)。2021年的IP授權(quán)生態(tài)圈賦能計(jì)劃將與多個(gè)被授權(quán)重點(diǎn)行業(yè)展會(huì)相結(jié)合，包括廣州美博會(huì)、成都糖酒會(huì)、中國(guó)（上海）文化會(huì)、中國(guó)（上海）百貨會(huì)等貫穿整年重點(diǎn)被授權(quán)行業(yè)頭部展會(huì)。

In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

3）品牌授權(quán)行業(yè)人才培訓(xùn) | Professional Talents Training Programs

-文旅部數(shù)字文化產(chǎn)業(yè)研修班 China National Training Program on Licensing

-中國(guó)品牌授權(quán)精英學(xué)院（線上+線下） China Licensing Professional Academy:Online and Offline

-國(guó)家文物局文博體系品牌授權(quán)業(yè)務(wù)交流培訓(xùn) Licensing Training Program for Chinese Museums

-品牌授權(quán)學(xué)院校友會(huì) Brand Licensing Academy Alumni Association

4）《中國(guó)品牌授權(quán)年度行業(yè)白皮書》 | China Licensing Industry Report

中玩協(xié)品牌授權(quán)專委會(huì)連續(xù)四年發(fā)布《中國(guó)品牌授權(quán)行業(yè)發(fā)展白皮書》指導(dǎo)行業(yè)發(fā)展。本白皮書也是全球***一份針對(duì)中國(guó)品牌授權(quán)行業(yè)發(fā)展的專業(yè)報(bào)告。白皮書從我國(guó)授權(quán)商、被授權(quán)商、渠道、生態(tài)圈、消費(fèi)者市場(chǎng)、授權(quán)產(chǎn)品質(zhì)量狀況、授權(quán)行業(yè)發(fā)展現(xiàn)狀及趨勢(shì)等多個(gè)角度，全面專業(yè)地對(duì)我國(guó)授權(quán)行業(yè)發(fā)展進(jìn)行了細(xì)致的調(diào)研分析，推動(dòng)我國(guó)授權(quán)行業(yè)的健康長(zhǎng)期發(fā)展。

To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.

3、專業(yè)化邀請(qǐng)推動(dòng)企業(yè)高質(zhì)量發(fā)展

全渠道精準(zhǔn)定向邀請(qǐng)

呼叫中心電話邀約，超75,000名專業(yè)人士到場(chǎng)；

每月EDM300,000+封，觸達(dá)各行業(yè)被授權(quán)企業(yè)；

特邀地方協(xié)會(huì)/商會(huì)、商超連鎖店、行業(yè)媒體200+家，組織展團(tuán)參觀；

全年主流展覽會(huì)、主題活動(dòng)推廣，覆蓋30+萬人

聯(lián)合全球20家國(guó)際協(xié)會(huì)/組織機(jī)構(gòu)組團(tuán)，超過30家國(guó)際媒體全年不間斷報(bào)道展會(huì)新聞。

4、四展同臺(tái)，全產(chǎn)業(yè)鏈一站式合作

CLE中國(guó)授權(quán)展、CTE中國(guó)玩具展、CKE中國(guó)嬰童展、CPE中國(guó)幼教展四展同臺(tái)，十七大類細(xì)分產(chǎn)品品類及上、下游產(chǎn)業(yè)鏈以細(xì)分專區(qū)集中展示，創(chuàng)新一站式合作、采購(gòu)模式。

5、多元化、多渠道媒體宣傳，在大數(shù)據(jù)時(shí)代引領(lǐng)行業(yè)風(fēng)潮

-《品牌授權(quán)》CLE專刊 China Licensing Magazine CLE special issue

-CLE中國(guó)授權(quán)展官方微信公號(hào) CLE Official WeChat account

-CLE中國(guó)授權(quán)展*** CLE Official Website

-中國(guó)品牌授權(quán)EDM直郵 Chinese brand licensing Email Direct Marketing

-2000+篇國(guó)內(nèi)外行業(yè)新聞話題報(bào)道 Over 2000 domestic and foreign industry news reports

-IP365X線上平臺(tái) www.ip365x.com

6、展商